How is unit distribution determined in the project?

• A. By lottery
• B. By market demand
• C. By management preference
• D. By sales

Answer: (D)

Unit distribution is determined by sales projections because the project aims to deliver a mix of units that will actually be purchased and generate revenue. The sales plan uses market data, buyer preferences, pricing, and target demographics to forecast which unit types and configurations will sell best. Aligning the distribution with these sales forecasts ensures the product lineup matches market demand and supports timely, profitable sales. Lottery or random allocation would ignore buyer demand and risk unsold inventory, while relying on management whim or simply chasing market demand without a concrete sales strategy would lead to inconsistent results. Ultimately, translating market signals into a sales-driven mix helps optimize cash flow and ROI by matching what buyers want with what the project builds.